Marketing Essentials for the Occupational Therapist: How to Promote Your Coaching, Private Practice, and Program Development

Date: February 20, 2021, 9:00 – 4:00 p.m. Meet and Greet February 19, 7:00 – 8:00 p.m. Central Time 
Instructors: Ana Hernando, OTR, MOT, MBA and Emmy Vadnais, OTR/L, BCTMB, ARCB
Location: Zoom Live Video
Class Hours: 6 CEUs REGISTER HERE
Regular Price: $249 Early Bird (through Feb. 6) & Full Holistic OT Members: $199, become a member here
No refunds due to the class being a recording. Class must be completed within one month of registration. 

6 CEUs: Participants will receive a certificate of completion that may be submitted to their professional board for professional development credits. A completed course evaluation is required within one week of taking the class to receive a certificate of completion. This course meets the NBCOT requirement as a Professional Development Activity.

Course Description: The Marketing Essentials for the Occupational Therapist class will give the occupational therapist tools to promote your coaching, private practice, or program development business and practice. The OT will understand how to define, enhance, and market your OT practice to reach the clients you’re meant to serve to improve your return on investments in your clients’ health and wellness. The OT will gain confidence for a successful, satisfying, and long-lasting business and practice.

Learning Objectives:

  1. Define your area of expertise. 
  2. Define and identify your ideal clients and how to reach them. 
  3. Understand and develop core values and mission statement. 
  4. Gain insights on the components to build and market your practice or program. 
  5. Understand the customer journey and the sales funnel. 
  6. Gain insights and confidence in speaking with prospective clients.

Ana Hernando, OTR, MOT, MBA is passionate about complementary and integrative health. She holds several certifications including Sensory Specialist, Level III Reiki provider, Self Talk Speaker and Trainer, Life Coach and Chair Yoga for Seniors provider.  Ana focuses on empowering people to reclaim their health from the inside out. She is the creator of  the 12wks2wellness program. She holds a Bachelor’s Degree in Kinesiology, a Master’s Degree in Occupational Therapy and a Master’s of Business Administration. She has conducted continuing education seminars for several years and has been a guest speaker for America Airline Professional Women in Aviation, Texas Autism Conference, MOPS International, Mothers of Multiples, and The Lions Club International. Ana lives in a suburb of Dallas and currently consults for The Center for Cardiovascular Health as well as owns and operates her private practice, Holistic Solutions focusing on wellness and health promotion. Visit DoctorAna.net.

Emmy Vadnais, OTR/L, BCTMB, ARCB is a Holistic Occupational Therapist, who is Board Certified in Therapeutic Massage and Bodywork, an American Board Certified Reflexologist, and Intuitive Healer who specializes in integrative health, wellness and prevention. She graduated with her B.S. in occupational therapy and psychology from St. Catherine University in 1996. She is the founder and director of the Holistic OT Community that supports OTs interested in or practicing integrative health, wellness and prevention. She has a deep understanding of the mind-body-spirit connection having provided care as an OT and integrative health practitioner in the hospital setting, nursing homes, clinics, and private practice. She is trained in medical qigong energy healing, meditation, mindfulness, relaxation techniques, intuitive development and healing, guided imagery, massage therapy, acupressure, reflexology, aromatherapy, myofascial release, craniosacral therapy, emotional freedom technique (EFT), and yoga. She has been studying and practicing holistic and integrative health for 20 years. She teaches continuing education and provides consultation to health care professionals about how to incorporate holistic and integrative health approaches into their practice and for self-care. She is in private practice serving children and adults in St. Paul, MN. Visit EmmyVadnais.com and HolisticOT.org.