Marketing Essentials for the Occupational Therapist

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How to Promote Your How to Promote Your Coaching, Private Practice, and Program Development

The Marketing Essentials for the Occupational Therapist class will give the occupational therapist tools to promote your coaching, private practice, or program development business and practice. The OT will understand how to define, enhance, and market your OT practice to reach the clients you’re meant to serve to improve your return on investments in your clients’ health and wellness. The OT will gain confidence for a successful, satisfying, and long-lasting business and practice.

Learning Objectives:

  1. Define your area of expertise.
  2. Define and identify your ideal clients and how to reach them.
  3. Understand and develop core values and mission statement.
  4. Gain insights on the components to build and market your practice or program.
  5. Understand the customer journey and the sales funnel.
  6. Gain insights and confidence in speaking with prospective clients.

  • Video one
  • Video two
  • Presentation notes (to accompany videos)